Tech insights
What to look out for when developing a platform

In today's digital era, developing a successful platform is often the key to business success. Platforms such as Uber, Airbnb and Amazon have shown how powerful these business models can be.

But the journey from idea to reality is complex and requires a deep understanding of both the technical and business aspects. Here are some important factors to consider when developing your own platform.

Clearly defined target group and market segmentation

The first step to developing a successful platform is to identify your target audience and market segmentation. Who are your potential users and what are their needs? Knowing these factors will help you design a user-centric platform that offers real added value.

Robust and scalable technology

Choosing the right technology is crucial. Your platform should not only be stable and secure, but also scalable to allow for future growth. This is where HubSpot comes into play. HubSpot offers a comprehensive suite of tools that allow you to design and operate your platform efficiently and effectively.

User-friendly design and UX

An intuitive and appealing design is essential to attract and retain users. The user interface should be clear and easy to navigate, while the user experience (UX) puts the user at the center. Invest in good design and conduct regular usability tests to ensure that your platform meets your users' expectations.

Security and data protection

Security and privacy are of paramount importance these days. Ensure that your platform complies with all relevant data protection regulations and that robust security measures are implemented. This will build trust with your users and protect your platform from potential threats.

Monetization strategies

A clear plan for monetization is essential. Whether you opt for subscriptions, transaction fees, advertising or a combination of different models, your strategy should be clearly defined and fit your platform's target audience. Use HubSpot's analytics tools to gain insights into user behavior and adjust your monetization strategies accordingly.

Continuous optimization and scaling

A platform is never "finished". Continuous improvement and adaptation to the changing needs and expectations of your users are crucial. Use feedback, analyze user data and rely on an agile development approach to constantly improve and scale your platform.

Why konzepthaus and HubSpot are the best choice for your platform development

When developing a platform, you not only need the right technology, but also the right partners. We are the experts in this field and support you in the realization of your project. Our extensive experience and expertise will help you to master the challenges of platform development and make your project a success.

For EnBW Energiegemeinschaft e.V., for example, konzepthaus developed a complex web and member portal based on HubSpot. The aim was to create a platform for around 3,500 members that brings current topics relating to the energy transition closer to them using tailored formats.

CaterMatch is a web platform specializing in the procurement of catering services. Under the motto "Great Food For Business", CaterMatch offers a sophisticated solution for companies and event planners who require high-quality catering. With just a few clicks, customers can specify their requirements - and within just 2 hours they will receive tailor-made offers for their business catering.

konzepthaus took care of the CMS development including theme setup, provider management and the development of a quoting module with sub-deals and supplement/order management.

GoodJobs is the leading platform in Germany for social and sustainable jobs. Under the motto "A sustainable counterpart for every job", GoodJobs presents a diverse selection of career opportunities that make a positive contribution to society and the environment.

konzepthaus' task was to optimize the processes. The team set up a CRM in HubSpot and optimized the entire application and sales process, including cross-selling and upselling.

Stay on the ball and be part of the digital revolution. Your path to a successful platform starts here!