PeakSpot LAB
Your springboard into the world of the platform economy

Digitalization is changing the way companies do business, win customers and tap into new markets. Platforms are playing an increasingly important role in this. They connect suppliers and consumers, create new business models and enable companies to grow faster and more efficiently.

But how exactly does the platform economy work? And how can companies - whether start-ups, SMEs or corporations - take advantage of this opportunity? Our exclusive event provides the answers: PeakSpot LAB - Recognizing opportunities, exploiting potential.

Why platforms are becoming increasingly important for companies

Whether Amazon, Airbnb or Uber - platform business models have revolutionized entire industries. But it's not just the big players that are benefiting. SMEs and industrial companies are also increasingly recognizing the potential of the platform economy: more efficient processes, new sources of revenue and stronger customer loyalty. The challenge is to find the right entry point.

Platforms are more than just marketplaces. They offer companies the opportunity to create digital ecosystems in which partners, customers and service providers work together efficiently. They enable greater personalization of services, improve the scalability of business models and offer innovative ways to monetize. But how do you develop a successful platform strategy? What mistakes should you avoid?

PeakSpot LAB - your ticket to the platform economy

The PeakSpot LAB is more than just an event - it's an opportunity for companies that want to get to grips with the platform economy. This is where industry experts, entrepreneurs and thought leaders meet to discuss how platforms can be successfully developed and established.

What can you expect at the PeakSpot LAB?

Welcome
We start with a warm welcome from us and Allison Ziehr from HubSpot and give a brief overview of the program and the aim of the event.

Keynote speech

Dr. Sonja Kieffer-Radwan, ScienceLoft GmbH, takes us on an exciting journey into the world of customer service.

• Why is excellent service becoming increasingly important?

• How can portals and platforms support these requirements?

• How do you get started with a digitalization project?

HubSpot and the platform economy

• Presentation of the most important HubSpot features for portals and platforms.

• Strategic outlook: Where is HubSpot heading and how can companies integrate the platform economy into their strategies in the long term?

Practical example

An exciting highlight: DERTOUR presents the B2B service platform for partners that we implemented together. Find out how the challenges were overcome, what advantages the partner portal brings and which success factors were decisive.

Networking & exchange

Bring the day to a relaxed close with food and drinks and take the opportunity to exchange ideas with other participants, experts and us.

Benefits for the participants

• You will gain an in-depth understanding of how platforms work and what potential they offer for your company.
• You will get to know the most important success factors for platforms - from the initial idea to scaling.
• You will benefit from practical knowledge and real business experience.
• You will build a network of experts and like-minded people who will continue to help you after the event.

When and where?

The PeakSpot LAB will take place on March 24, 2025, from 1 to 6 p.m. at the Denkschmiede in Hennef.

Please note: Participation is free of charge, but places are very limited! Register now to secure your place.