Sensitive data in CRM
How secure is HubSpot for companies with high data protection requirements?
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Data security is essential for companies in the healthcare, financial, legal and technology-intensive sectors. These industries must not only process personal and sensitive data (such as health information and payment data), but also comply with strict legal data protection requirements. This is where HubSpot comes in as a CRM solution that is characterized by its security standards and comprehensive data protection measures.
HubSpot and the storage of sensitive data: Important security features
A central security measure of HubSpot is the "Sensitive Data" function. Only users with the "Super Admin" authorization can activate the "Sensitive Data" option. This special setting is not just a simple tick box, but ensures that management and access to particularly sensitive information remains specifically restricted. Once the option is activated, it can no longer be deactivated. This means that a company that has selected this setting maintains a high standard of protection for sensitive data in the long term. The aim of this measure is to minimize the likelihood of human error and ensure data security at a consistently high level.
The decision to leave "Sensitive Data" permanently enabled emphasizes HubSpot's commitment to data security and minimizing access risks. This structure means that only specially authorized Super Admins can define and manage data categories. In this way, other users in the company remain restricted to their specific areas of responsibility, further reducing the risk of data loss or data breaches.
Use confidential data securely and meet compliance requirements
In addition to sensitive data settings, HubSpot helps companies comply with strict data protection laws, such as the GDPR in the EU or HIPAA for health information in the US. The platform ensures that all stored data is encrypted and secured at multiple levels, for example through TLS encryption, multi-factor authentication and strict access control. Compliance tools in HubSpot facilitate the privacy-compliant use and management of sensitive information through integrated workflows that automate processes such as data collection, data access requests and communication with authorities.
Why HubSpot?
As a HubSpot partner, we recommend HubSpot especially for data protection-sensitive companies due to its security measures and integrated compliance functionalities. Unlike many CRM solutions, the management of sensitive data is not an additional expense, but is firmly integrated into the system. This solution is intuitive and secure at the same time - a rarity on the market that convinced us to work with HubSpot as a reliable partner for data security.
Conclusion
For companies that process sensitive data, HubSpot is an excellent choice for combining data security and growth opportunities. The permanent activation of "Sensitive Data" for Super Admins creates additional security and minimizes access risks. Companies can use their customer information efficiently while maintaining the highest data protection standards.
You can find out more about how to store and manage confidential data in HubSpot in the HubSpot knowledge base.
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Let's find out together how HubSpot can help your company comply with the highest data protection standards and grow efficiently at the same time. Book a no-obligation consultation now - and get started with us!
