DE

medi GmbH & Co. KG
Lead Generation Campaign

With an inbound marketing campaign, medi raises awareness of the topic of back pain therapy, strengthens its positioning and generates new leads for sales.

Worldwide, 3,000 medi employees develop innovative solutions for a better quality of life with 25 international subsidiaries and exports to over 90 countries. The company's brand world comprises medi Medical, CEP, the medi sports brand, and ITEM m6, medi's fashion brand. The aim is to enable users and patients to achieve therapeutic success in the medical field (medi Medical) and a unique body feeling in the sports and fashion segment (CEP and ITEM m6).

With an inbound marketing campaign, medi raises awareness of the topic of back pain therapy, strengthens its positioning and generates new leads for sales.

The way to solution

Mission

Conception, production and implementation of a targeted lead generation campaign to position medi as a leading provider of healthcare solutions.

The challenge

Present the key benefits of the inbound campaign to the target group in the best possible way, position medi as a leading provider of solutions and applications in the healthcare sector and generate leads.

Solution

Development of content assets (white papers, videos, guides, etc.) as downloads via marketing automation. Conception and technical realization of online tools.

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