DE

Tempton Group GmbH

Manage sales territories efficiently - with an individualized map solution in HubSpot

Tempton Group GmbH is one of Germany's leading personnel service providers. At over 200 locations, around 11,000 employees bring companies and applicants together with a perfect fit - throughout Germany and across all industries.
With a turnover of 450 million euros (2025), the company is active in both SMEs and corporations. Tempton operates in a highly dynamic market - continuous adjustments to processes, locations and sales territories are part of its day-to-day business. This is precisely where the latest project came in.

Sales structure
map digitally
Maintenance effort
reduce
Lead distribution
automate
CRM integration
ensure
Scalability
increase
User friendliness
improve

The way to solution

Initial situation: Manual sales territory management without system connection

Tempton previously managed its Germany-wide sales territories using a manual zip code chart. The solution was not web-based, offered no visualization and was not connected to HubSpot. Changes - which are regularly required in ten business areas - had to be maintained and imported manually. Automated lead or applicant assignment by zip code was also not possible. The high maintenance effort and the lack of integration made modern sales management increasingly difficult.

The goal: an interactive, easy-to-use solution with full HubSpot integration for the automation, visualization and fast processing of sales territories.

Solution Integration of sales territory management in HubSpot with interactive map solution

Based on the existing collaboration with konzepthaus, the decision was made to fully integrate sales territory management into HubSpot - with a specially developed map application that is available directly in the HubSpot interface (via iFrame).

The solution at a glance:

  • Interactive map of Germany with zip code areas
  • Color-coded assignment to sales areas
  • Search and filter function by zip code, region, area
  • Flexible reassignment with a click
  • Automatic lead and applicant distribution by zip code
  • Direct integration into HubSpot UI

The challenge Technical optimization for high-performance display of large amounts of geodata

The biggest technical challenge was the graphical display and performance when loading large amounts of coordinate data. This problem was successfully solved through targeted data management and performance optimization.

It was also important to design the solution in such a way that it could be easily maintained and adapted on a day-to-day basis - without a great deal of prior technical knowledge. Intuitive user guidance and accompanying training ensured that internal acceptance was high right from the start.

Results Efficient management of complex sales structures through centralized card solution

The map currently maps over 8,000 zip code areas, divided into 200+ sales offices and 10 company divisions - with monthly adjustments. Thanks to the new solution, Tempton can manage these changes quickly and centrally - without Excel, without manual imports.

Goals achieved:

  • Process automation for lead assignment
  • Enormous time savings due to elimination of manual maintenance
  • Clear overview of complex sales structures
  • Improved user-friendliness for internal teams

Insights into the map tool

Tempton4 Tempton3 Tempton1 Tempton2

This is what
our customer

The integration into HubSpot works smoothly and saves us several hours of manual work every day. The visual representation of the sales structure in particular helps our teams enormously - both in day-to-day operations and in strategic planning.
Resul Öztas, Project Manager
Online Marketing Manager
Tempton Group GmbH

The following HubSpot technologies are used

Custom Module Integration
iFrame integration of the map in the HubSpot UI
Operations Hub
for the automation of data processes and lead distribution
Custom Objects & Properties
to extend the standard structure with zip code and sales data
Sales Hub
Use of zip code assignment in the sales process
Workflows
for automated lead assignment based on zip code
Tempton is a highly dynamic customer with very clear requirements. It was exciting for us to develop a solution that combines both technical depth and intuitive usability.
Jonas Auerbacher
HubSpot Consultant, konzepthaus Web Solutions GmbH

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