DE

Stego
Elektrotechnik GmbH

Focus on digitalization: Stego Elektrotechnik GmbH expands HubSpot deployment with konzepthaus

Stego Elektrotechnik GmbH is a German company founded in 1980 and headquartered in Schwäbisch Hall, Baden-Württemberg. The company employs around 200 people worldwide and has subsidiaries and partner companies in over 40 countries. Stego specializes in the development and manufacture of climate control solutions for enclosures and control cabinets, such as heating elements, fans and thermostats. The products are used in various industries, including automation technology, mechanical engineering and renewable energies.

Maintenance effort
minimize
Rollout of the website
in nine other languages
Scalability
increase
Lead generation
optimize
Automation
of business processes

The way to solution

Initial situation: The challenges of digital expansion required an experienced partner.

Stego Elektrotechnik GmbH was already using HubSpot as a CMS and marketing platform for the German market. However, the company encountered considerable challenges in the further development of its digital presence.

The previous partner agency was unable to meet the requirements of such a complex project. Functions such as a dynamic calculation tool and a product finder were not fully functional, and the maintenance effort for over 100 product pages with 500 device variants was enormous. Particularly critical: the planned rollout of the website in nine other language variants was jeopardized due to these hurdles.

With this in mind, Stego set out to find a new HubSpot partner agency that not only had sound technical expertise, but also experience with complex web projects. The choice ultimately fell on konzepthaus. The collaboration began in April 2023 with the aim of not only optimizing the website with the help of HubSpot, but also automating central business processes and making them scalable.

Solution Measures implemented:

  1. Optimization of the CMS setup
    The website was technically revised and equipped with a new theme. In addition to the standard theme settings, various modules were improved and a flexible system for future marketing campaigns was implemented.
  2. Dynamic product finder and calculation tool
    The new product finder enables a targeted search and dynamic filtering of product information. This is supplemented by a multistep calculation tool that helps customers select the optimum heating or cooling capacity. Results are saved and qualified directly as leads in HubSpot.
  3. Integration of a PIM system
    Product data is transferred from the PIM system (Product Information Management) to HubSpot on a daily basis and saved there as custom objects. Changes in the PIM system automatically update all product pages in all languages.
  4. Automated translations with DeepL
    Seamless integration with DeepL enabled the website to be translated and published in ten languages - without any additional maintenance work.

The challenge Successful website migration under high time pressure

The technical adaptation and expansion of the website as well as the short-term integration placed high demands on project planning and technical expertise. The standard setup in Hubl was expanded with a dynamic REACT setup and an interface to the PIM system was implemented with Azure functions. The tight time frame was particularly challenging: All dynamic functions had to be redesigned and implemented and the interface realized within three months. Thanks to a structured approach and regular coordination, the project was completed on time.

Results The collaboration between Stego and konzepthaus produced convincing results

  • More efficient processes: The manual maintenance effort for content has been significantly reduced. Changes in the PIM system are now updated directly on the website.
  • Global rollout: The website is now available in ten languages and supports the international market presence.
  • Better lead generation: The calculation tool delivers qualified leads directly into the HubSpot system and improves both the conversion rate and transparency.
  • Time savings: The marketing team has more capacity for strategic tasks.
  • Sales handover: Leads can now be transferred to sales quickly and easily.
Click here for the website

Insights into the new website

Screenshot 2025-05-16 at 10.12.16
Modern design meets technical precision - the newly designed website offers users quick access to products and solutions.
Screenshot 2025-05-16 at 10.14.39 Screenshot 2025-05-16 at 10.15.32
Sophisticated call-to-actions and contact points make it easier to make contact and promote lead qualification.
Screenshot 2025-05-16 at 10.12.38

This is what
our customer says

Daniela Mohr - Stego
In konzepthaus, we have found a partner who is not only technically adept, but also understands our vision. The collaboration was always transparent and solution-oriented.
Daniela Mohr,
Head of Marketing, Stego Group

Outlook HubSpot as a central solution for marketing and sales

Based on the successful implementation, Stego plans to further expand the use of HubSpot. In addition to the introduction of the HubSpot Marketing Hub at all international locations, the company is also looking into using HubSpot as a company-wide CRM system. The aim is to create a seamless link between marketing and sales and to process leads efficiently.

The collaboration between Stego and konzepthaus is really great - always open, honest and characterized by mutual trust. We overcome challenges together, address problems openly and celebrate successes together.
Jonas Auerbacher
HubSpot Consultant, konzepthaus Web Solutions GmbH

The following HubSpot technologies are used

CMS in the frontend:
Dynamic pages for partners
CRM in the backend:
Management of partner data and processes
Marketing Hub:
Communication and campaign management
Sales Hub:
Deals and revenue transparency

Get to know the concept house Convinced?
Contact us now!

As experts in technology and integration, we rely on the HubSpot CRM platform to create solutions that go far beyond the ordinary.

We support you with CRM implementation for sales, marketing and service. In addition, we create customized concepts for the development of websites, the construction of platforms and system integrations and migrations.

At konzepthaus, you get 100% individual solutions that are perfectly tailored to your current processes and systems.

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konzepthaus is a very carefully assembled bunch of IT specialists, strategists and creatives who are up for exciting projects. No integration is too difficult, no requirement too high, no process too complicated. Always with the goal in mind, never static.
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