DMEXCO 2024
HubSpot features, AI and fresh ideas for the future
DMEXCO 2024 in Cologne is behind us, and what can we say? It was a great trade fair for us. As a partner at the HubSpot stand, we had the opportunity to have many exciting conversations, make inspiring new contacts and be inspired by the innovations in the industry.
Artificial intelligence in the spotlight
One of the main topics at this year's DMEXCO was undoubtedly artificial intelligence (AI). Whether in the automation of processes, customer service, sales or marketing - AI was omnipresent. For us, this was the perfect opportunity to showcase some of the latest AI-powered HubSpot features.
Breeze: The highlight of the HubSpot updates
One of the highlights we were able to present at DMEXCO was Breeze. This brand new feature of HubSpot, which was recently introduced at the Inbound Conference, offers companies a whole new level of flexibility and efficiency. Breeze is a powerful, AI-powered tool from HubSpot that revolutionizes the entire customer journey, from marketing to service. Particularly noteworthy is the ability to communicate with Breeze like in a chat, making it extremely easy and convenient to use. Teams can quickly give instructions, delegate tasks or have content such as emails and blog posts created - all in natural language. Breeze then takes over the automation and optimization of these processes, supports data-based decisions and makes concrete suggestions for improvement. It integrates seamlessly into existing workflows on the HubSpot platform, which means that no cumbersome training is required. For companies looking to increase efficiency while creating personalized customer experiences, Breeze is a real game changer.
Have you always wanted a personal assistant? With Breeze Copilot, you now have your own AI helper to support you in your work - no matter what you're working on or where you are in HubSpot. Breeze Copilot uses generative AI and your CRM data to complete your tasks faster and more efficiently. Finally, an AI tool that really understands your business.
HubSpot's spotlights from the Inbound Conference
The other updates presented at Inbound 2024 were also among the highlights of DMEXCO. HubSpot once again proved that they are one of the most innovative platforms for inbound marketing and CRM solutions. Spotlights included improved automation features, enhanced integrations with third-party providers and even deeper insights generated by AI-powered data analytics. For us as a HubSpot partner, this means that we can offer our customers even more powerful and diverse solutions to optimize their business processes and accelerate their growth.
Service Hub: a big topic for our stand visitors
Another key topic at our stand was HubSpot's Service Hub. Many of our visitors were interested in how they can optimize their customer service and make it more efficient at the same time. The Service Hub offers exactly the right tools for this: it helps companies to process customer inquiries faster and in a more structured way, save time through automation and always keep the focus on the customer. From helpdesk functions and ticketing systems to comprehensive reporting tools - the Service Hub makes it possible to improve the entire support process. For companies that want to increase their customer satisfaction and build long-term customer relationships, the Service Hub is a real highlight.
Impressions DMEXCO 2024
Our conclusion: We'll be back next year!
DMEXCO 2024 was an inspiring and successful trade fair for us. We took many great impressions and valuable contacts home with us to the Allgäu. The collaboration with HubSpot was a complete success and we are proud to be part of such a dynamic and future-oriented community.
One thing is certain: we will be back at DMEXCO next year - and with even more exciting topics and features in our luggage.
If you missed the trade fair and are interested in the latest updates on HubSpot, Breeze or other HubSpot topics, please get in touch with us. We look forward to discussing the innovations and opportunities that await us and you in a personal meeting.
See you next year at DMEXCO - or perhaps in a personal meeting soon!
