People, data, AI
our review of DMEXCO 2025

Two days of DMEXCO are behind us - and we feel that HubSpot is following the same compass as we are. Because what connects us is not just the technology, but the attitude: transparency in every conversation, the courage to innovate and the ambition to grow together. Whether in the exchange at the joint stand, in the masterclass sessions or in spontaneous encounters - it became clear what is possible when people and systems move in the same direction.

We were also part of the HubSpot joint stand this year, together with HubSpot itself and three other partners. What inspires us again and again is that this is not about competition, but about genuine cooperation. Together, we present solutions, exchange ideas, learn from each other - and this is precisely how visitors can experience what makes the HubSpot ecosystem so special: everything interlocks.

Our masterclass with DERTOUR - a real highlight

Our masterclass, which we were able to organize together with Katja Becker from DERTOUR, was a very special moment.

The focus was on the DERTOUR partner portal, which we developed together. The aim of the project was to rethink the exchange and collaboration with travel agencies and partners - in a single, intuitive system:

• Centralized data & dashboards that provide a clear overview at all times
• Standardized processes for campaigns & offers
• Personalized partner areas with individual content and assets
• Integrated performance measurement that makes it transparent what really works
  

The portal is not just a tool, but a real hub for partner communication and management. It shows how strong a platform can become when data, processes and people are brought together in one system.

If you would like to delve deeper, you can find our detailed case study here: DERTOUR partner portal case study

We would like to take this opportunity to thank Katja and the DERTOUR team once again. It is something very special for us not only to implement projects together, but also to be able to present them on a stage like DMEXCO. We greatly appreciate this openness and trust - and we look forward to many more projects.

What moved us at DMEXCO 2025

The trade fair was full of exciting discussions, inspiring sessions and innovative technologies. Three learnings in particular stuck with us:

AI needs a solid foundation

AI was the central topic at many stands this year - and rightly so. But it is also clear that AI can only be as good as the data it works with. Only when systems are properly integrated and companies have a genuine 360-degree view of their customers can AI features such as agents or automation unfold their full potential. This is precisely where HubSpot's strength lies: All areas - from marketing to sales to service - interlock seamlessly and create the basis for smart, data-driven innovation.

People first - even in tech projects

In the end, it's not just about software, but about the people who work with it. Change management, training and enthusiasm in the team are at least as important as features.

Cases create trust

Theory is good, real practice is better. The demand for concrete application examples - like the ones we showed with DERTOUR - was huge. Companies want to see how digitalization works in their everyday lives.

Impressions from the trade fair

Our conclusion: DMEXCO means encounters

For us, DMEXCO is more than just a trade fair every year. It is a place where we can finally meet customers in person again, make new contacts and, together with partners, show what real solutions look like.

We not only take away many exciting discussions from Cologne, but also the certainty that the future belongs to connections. Connections between systems, between teams - and above all between people. Because it is only when everything works together that sustainable growth can be achieved.

Thanks to everyone who visited us, to HubSpot and the other partner companies Lever, Open and Trialta for the great cooperation - and to DERTOUR for a masterclass that was an absolute highlight for us.

If you didn't make it to DMEXCO or would like to delve deeper into our topics: Feel free to contact us! We look forward to sharing our insights and finding out together how we can set the right course for your company.

Book your personal consultation appointment now!