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Autodesk GmbH Lead generation campaign in HubSpot

With an inbound marketing campaign, the company raises awareness of BIM and openBIM, strengthens its positioning and generates new leads for sales.

Autodesk is a leading software provider for 3D design, construction, planning and entertainment. BIM (Building Information Modeling) and the associated digital data exchange between different platforms in order to implement complex construction projects on time and on budget is a current and very intensively discussed topic. Data exchange via an IFC interface is referred to in the industry as openBIM.

The way to solution

Mission

Conception, production and implementation of a lead generation campaign in HubSpot to position Autodesk as a leading provider of openBIM solutions.

The challenge

To optimally present the key benefits of openBIM to the target group, to position Autodesk as the leading provider of openBIM solutions, to generate and qualify leads.

Solution

Development of a buyer persona with the corresponding customer journey. Conception and production of a total of 8 gated content assets along the customer journey as well as the required promotional content. Setting up the campaign in the marketing automation HubSpot including all nurturing workflows. Promotion of the campaign via PR, social media and newsletter.

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