DE

Bauking AG Inbound Marketing Campaign

konzepthaus Web Solutions supports the company in the area of online marketing to address specific target groups.

With 79 specialist retail locations and 51 hagebaumarkt® stores, Bauking AG is one of the market leaders in the German building materials and timber trade. konzepthaus Web Solutions supports the company in the area of online marketing to address specific target groups. After an effective workshop to define all relevant data, konzepthaus Web Solutions designed an inbound marketing campaign that was implemented with various content assets. The campaign includes: Infographics, online test, guidebook, manual including landing pages, thank-you pages and email marketing. The campaign was set up with the HubSpot marketing automation solution.

The way to solution

Mission

Conception, production and implementation of a specific inbound marketing campaign with various content assets to address specific target groups.

The challenge

To perfectly present the key benefits of online marketing activities to the target group and to position Bauking as a leading supplier of building materials.

Solution

Development of an inbound marketing campaign. This was implemented with the following content assets: Infographics, online test, guide, manual including landing pages, thank-you pages and email marketing. The campaign was set up using the HubSpot marketing automation solution

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