From complexity to clarity
How STEGO successfully reorganized its international website
STEGO Elektrotechnik GmbH has been successfully using HubSpot for some time now - both as a CMS and as a marketing platform for the German market. However, when the company wanted to further develop its digital presence and roll it out internationally, it encountered considerable challenges.
The agency previously commissioned was no longer able to meet the growing requirements. Important functions such as a dynamic calculation tool and a product finder were not fully functional. At the same time, the maintenance effort for over 100 product pages with more than 500 device variants was extremely high. In particular, the planned rollout of the website in nine other language versions came to a standstill as a result - a critical point for an internationally active company like STEGO.
A systematic restart: our approach for a scalable solution
This is where we at konzepthaus came into play. Our task was to develop a concept that was based on the existing HubSpot platform, but was much more powerful, structured and future-proof.
At the heart of the solution was a modular system that enables easy maintenance by the marketing team and at the same time masters the complexity of the content. Instead of rigid page structures, we rely on flexible modules that can be put together individually - exactly in line with the respective requirements. Central functions such as the product finder have also been technically revised so that they are now stable and scalable.
A particular focus was placed on multilingualism. The new structure creates the basis for STEGO to be able to roll out internationally efficiently in future - without additional system breaks or manual workarounds.
The result: a scalable, modular website based on HubSpot that can be maintained independently and quickly by internal marketing, displays complex content clearly and is optimally prepared for the international rollout.
Insights into the new website
Click here for the full case study with STEGO
Why HubSpot CMS can do more - and how we create real added value as a partner
HubSpot is often perceived as a powerful marketing platform - and rightly so. But the HubSpot CMS is much more than just a website builder. It offers a solid, flexible basis, especially for companies with complex requirements in terms of structure, content maintenance and scaling.
The great advantage of HubSpot CMS lies in its combination of user-friendliness and technical depth: marketing teams can maintain content and design pages independently without having to constantly rely on developers. At the same time, the platform offers enough scope to implement individual technical requirements - from customized modules and special integrations to complex functions such as product finders or dynamic tools.
This is exactly where weat konzepthaus come in: We not only deliver standard solutions, but also develop specific extensions that are precisely tailored to our customers' needs. In doing so, we combine technical know-how with strategic understanding to create solutions that really help in everyday working life.
With HubSpot as our technical foundation, we enable companies like STEGO to master the challenges of complex websites without losing flexibility. This results in scalable, maintainable systems that can grow and adapt - and offer internal teams maximum autonomy.
Convinced?
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So if you are thinking about relaunching your website, want to optimise your existing HubSpot environment or need special features that go beyond the standard, then we are the right partner for you. Together, we will develop solutions that will strengthen your digital presence in the long term.
